I was asked to design a logo, poster, and tee design for the 30th Annual WC Handy Blues and Barbecue Festival in Henderson, Kentucky. I had a great time working on this project and the client was pleased with the results. Fans of the festival are able to attend and show their support by purchasing merchandise at this free event.
The logo and designs have elements that nod to WC Handy and the city of Henderson. I incorporated things like birds from the Audubon Center, the bridge that stretches over the river in Henderson, and music-related elements like a guitar head and pick. I took heavy inspiration from Hatch Print Design and wanted the elements to form a cohesive look that captures the attention of the attendees and spirit of the festival.
Everything with the logo on it sold out at the merch tables. The team ran out of merchandise early in the festival, which more than secured what they needed for next year’s festival.
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